bluwinx, Ltd. (“bluwinx”)


The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, establishes specific obligations in relation to data, particularly for all businesses operating in the European Union or are based outside of the EU but collects (i) personal data of individuals located in the EU for the purpose of offering goods or services regardless of whether a payment by the individual is required (i.e. marketing); or (ii) behavioural information as far as their behaviour takes place within the EU. Such behavioural monitoring may include internet tracking by a website or app through the use of cookies to predict a person’s preferences for targeted advertising purposes.

bluwinx is therefore subject to this regulation and is committed to protecting your personal data. This privacy policy (the “Policy”) is designed to provide you with all information necessary for understanding how we use your data.

bluwinx may amend this Policy at any time. We therefore recommend you regularly check back on it. In the event of substantial changes being made to the Policy in relation to your rights, bluwinx will draw your attention to these as soon as reasonably possible.

1. Who processes your data?

bluwinx, Ltd. was founded in 2017 by a group of sleep experts that have been studying sleep for more than 30 years. We offer best quality blue light blocking glasses that filter the right percentage of blue light that you can buy online at the website accessible at

During use of these services, bluwinx may, as the data controller, process personal data relating to visitors to the website, as well as customers and prospective customers for the service (“Personal Data”). bluwinx, Ltd. considers personal information, such as your name, postal and
email address(es) or telephone number, to be private and confidential. Accordingly, as more fully described below, the personal information you may provide will be stored in a secure location, accessible only by designated staff. bluwinx, ltd. will not disclose any personal information to other individual or entities.

2. Which data do we process?

bluwinx collects personal data in the following ways:

  • directly from you:
    • when a customer account is created, we save all the information required to place an order, namely your full name, email address, postal address and telephone number;
    • when signing up for our newsletter;
    • when you use our contact form: data provided in the form (email address and any personal data you choose to include in the free text field);
    • when you use our website: data that can be used to identify and authenticate you (connection logs, IP address), data related to purchases, your browsing behaviour on the site, times and dates of visits to the site, localization data.
  • indirectly:
    • through social networks such as Facebook, Instagram and Pinterest: data are liable to be exchanged between bluwinx and social networks when, for example, you visit the website and
      are simultaneously logged into these social networks on your device. These exchanges can be prevented by logging out of social media before visiting the bluwinx website;
    • through cookies and trackers. To find out more, please contact us at for further information on our cookies policy.

3. Why do we process your data?

bluwinx uses your data:

  • when this is necessary to fulfil our contract with you or for the execution of pre-contractual measures taken at your request, notably when:
    • creating your customer account;
    • managing your orders, for their tracking and invoicing;
    • sending product availability notifications
    • managing communications and exchanges, notably in the event of disputes;
    • managing electronic newsletters and commercial offers;
    • monitoring your satisfaction;
    • managing any requests to exercise your rights applicable within the framework of the GDPR.
  • When this is necessary to enable us to fulfil our legal and regulatory obligations, notably when:
    • managing the risks related to fraudulent use of your data. bluwinx takes every precaution we deem useful to ensure the security of your data and our information systems, and to defend our interests. These measures may, where necessary, lead to suspension of your online account;
    • managing any disputes, notably linked to the recovery of any sums owed to us and when managing payment incidents;
    • fulfilling our legal obligations or complying with applicable legislation, such as government requests (such as fiscal administration).
  • When we have a legitimate interest, to promote and improve our services, for operations related to sales prospecting or for the completion of studies, with respect for your rights, and, notably:
    • when you visit our website, we record your visits in order to show advertising when you browse other websites. Neither the advertising agencies nor the third party sites displaying our
      advertising have access to your personal data. If you no longer wish to see our advertising, you can delete the cookies from your web browser:
    • Clickstream: As you use the Internet, a trail of electronic information is left at each Website you visit. This information, which is sometimes referred to as “clickstream data”, can be
      collected and stored by a Website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the Website from which you linked to the Website. We may collect and use clickstream data to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website and how we may tailor our web pages to better meet the needs of visitors. This information may be used to improve our Website and our services. Any collection or use of clickstream data will be anonymous and aggregate, and will not intentionally contain any Personal Information.
    • to improve our services and the relevance of our offers, we use software and services operated by third-party providers that enable us to better understand our business. To this end, we provide these programs with access to data in our customer database, your browsing history on our website, and information on the products ordered.
    • When you have given your permission. In this case, you can retract your permission at any time, without this having any retroactive effect. This is notably the case for our weekly newsletter, which you can unsubscribe from at any time by clicking on the link “unsubscribe” at the bottom of the newsletter or directly from the website in your customer account in the section “my account/your personal data”. This will have an immediate effect.

4. Who has access to your data?

Your data is accessible to authorized bluwinx staff

Your order information is sent to the various service providers involved in ensuring your order reaches you, namely our laboratory who prepares the lenses and the shipping company who delivers it to your address.

They are in no way permitted to use your data for any purpose other than the processing of your order and must delete this data from their information systems once the order has been processed.

Our marketing team at Avistos Ventures has access to your personal data solely for marketing purposes; sending newsletters, paid campaigns, retargeting and other marketing purposes.

My Social Reach has access to your personal data as part of their tasks to develop and maintain our website.

5. How long is your data stored?

Your personal data are stored for as long as required for the purposes outlined above, plus the legal limitation period.

Your account data (registration) are therefore stored for the duration of your membership. They can then be stored for three years following your last contact, notably to enable us to send you commercial offers.

Your personal data may be stored for a longer period in response to specific legal obligations or in respect of applicable legal provisions. For example, data can be stored for:

  • ten years for accounting purposes;
  • Throughout the duration of a dispute until all avenues of appeal have been exhausted.

6. What security measures are in place to protect your data?

In accordance with the GDPR and the applicable legislation, bluwinx has put in place appropriate technical, physical, and organizational measures to ensure the security and confidentiality of Personal Data and to prevent these from being distorted, damaged, or accessed by unauthorized third parties.

Additionally, bluwinx chooses its sub-contractors and service providers carefully, and the latter must provide guarantees in terms of quality, security, reliability, and resources that enable implementation of these security measures.

However, due to the inherent open nature of the Internet, we cannot guarantee that communication between you and us, or information stored on the Website or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website is your assumption of this risk.

If you received an unwanted email from us, you can simply reply and ask not to receive future emails. We will also give you the option to remove your Personal Information from our list of active users completely. All unsubscribe or opt-out requests should be sent to us at and we will process your request within a reasonable time after receipt. We are not responsible for removing your Personal Information from the lists of any third party who has been provided your information in accordance with this policy, such as a business partner.

7. What rights do you have over your data?

In accordance with data protection regulations, you have rights at any time, without incurring any costs, to access, rectify, and erase your Personal Data, subject to the rights and liberties of third parties and the obligations incumbent upon bluwinx. You also have the right to set out directions relating to the use of your data after your death.

Note that you can amend most of your Personal Data yourself in your customer space.

For access rights, we may also request payment of reasonable fees based on administrative costs for any additional copies of data than those you will be sent.

In certain cases, you also have the right to limit processing of your Personal Data and to its portability. You can also ask to exercise your right to oppose the processing of your personal data, for reasons related to your personal circumstances, when processing is based on the legitimate interest of the data controller, including profiling. In the event that this right to opposition is exercised, bluwinx will cease processing unless there exist legitimate, pressing reasons for the processing that prevail over the interests, rights, and liberties of the person in question or for the reporting, exercising, or defence of a legal right. You can also at any time oppose all processing related to prospecting activities (including profiling linked to such prospecting activities) and withdraw your consent when this is the legal basis for processing (the withdrawal of consent will have no consequence on the legality of the processing completed before withdrawal of consent).

8. How can you exercise your rights?

Please do not hesitate to contact us if you have any questions or wish to exercise your rights by emailing, providing details of your request


Because bluwinx considers the individual information we maintain to be confidential, our policy is to disclose no personal information gathered online to third parties unless release is required by law or is pertinent to judicial or government investigations or proceedings. bluwinx does not sell, rent or transmit personal information to other organizations.

Other Websites

The bluwinx website may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.


By using the bluwinx website, you signify your assent to the bluwinx online Privacy Policy. If you do not agree to this policy, please do not use our site. We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes

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